Connecting the do’s between passion for food and food business.

“Your connections are magic.”

You’re an entrepreneur, full of passion, vision, and unique offerings. Or you want to be. I’ve been there, met them, get it, and love to be a part of big ideas. For artisan and specialty food entrepreneurs and the people who buy their food, I’m your right-hand business consultant, with connections and ideas for sales and marketing, and everything in between.

Whether our connection is your end destination, or I introduce you to people, places, and things that help you achieve your business goals, I can help.

Services

The concierge idea works since I work with both buyers and sellers: When I hear a buyer’s needs, I often know the right food to fit the bill (or the shelf). And vice versa.

“Thanks again for all the great folks you have connected to us to – it has been great to meet more passionate food folks in the Bay Area and get the word out about our products and company.”

Me in a Nutshell

I’m a California girl who adores traveling the U.S. and the world, meeting new people, and bringing dreams to life. My “thing” is creating sustainable platforms that benefit many–because having a big impact jazzes me. For example, Chronicle Books will publish a book I recently authored on starting a Good Food business, where many share their tips, advice, and stories. A book helps many; my consulting focuses on a few whose businesses I can quickly and deeply impact.

susie wyshak making chocolateMuch of my career involved creating epic Internet services in product management and  strategy, story telling and content creation for mega-companies, tiny startups, and food crafters. As part of Foodzie‘s early team creating the best artisan food online marketplace I worked with hundreds of passionate food entrepreneurs. My own projects include Epicuring California Food Experiences and SuperViva Life Lists.

Chocolate appreciation runs deep, from my youthful work to an MBA focused on Marketing and customer experience–and a thesis on “Consumer Attitudes Toward Giving Chocolate as a Gift”– on to kicking off the Fair Trade chocolate program in the U.S., and now on the Good Food Awards Chocolate Committee.

More about me, or the official story on LinkedIn, or simply say hello.

September 2011: It’s Finger Lime season! (More vids)